Commercial videography today is an incredibly powerful medium you can use to connect with your customers, talk to an audience and communicate with clients, both existing and potential. When they say a picture paints 1000 words, then video paints at least 25,000 per second! (A typical video runs at 25 frames/pictures per second). This could explain the rise and rise in popularity of video over recent years. The numbers aren’t important, but the customer engagement and buy-in very much is, and there’s really nothing out there today that connects to clients as effectively as video.

When you engage us here at All Is Light for commercial videography, we approach the project very simply.

That seems obvious right? You’d be surprised how easy you can get caught in the flashiness of video and forget the messaging. Don’t get us wrong, we love the flashiness and making your videos look beautiful, but we must always begin with this foundational question, and then let that be the guide for the entire process. Once you know what the message is, the other components such as concepts, locations, people, props etc tend to fall into place naturally.
This is something we actively support you with when developing your video.

We have many years of experience creating commercial and corporate videos for our clients. Have a look through our galleries. What you’ll find are videos that have heart and soul. Lots of connection, with messaging you can really feel. This is vitally important if you want your video to have real impact. We can all relate to the big Hollywood blockbuster that costs multiple millions to create, yet leaves you feeling empty and wanting your 2 hours and $20 bucks back. You can then see a smaller, indie film with little to no budget, but it connects, and you feel something.

Feeling something is front and centre for us when we create your videos. Why bother if the film or video you make feels empty and lifeless? You want your customers to feel what it’s like doing business with you. What your people feel like and what it feels like to use your products or services. That’s what really connects to your audience and keeps them there right to the end credits. We love it when our clients say of their video, “we didn’t want it to end”. That’s exactly the feeling you want from your video and is a great barometer of its effectiveness. Forget all the online experts dictating how long or short your video should be. Just tell your story with great feeling and then assess: does it feel like it lags or do you get to the end like no time has passed? That’s the true measure of a video that gets your audience engaged.

There are many factors to consider and here at All Is Light we love every single one of them. We love the concept stage, the connection, the creation and the editing. What we especially love is the feedback from our many clients who call and say, “You totally nailed it and we loved it!”

Whether you need a videographer for a small business or the big end of town, we’ve got you covered.

We can be your videographer for corporate events, and we can add bespoke video content to your eLearning course. We can help you add a killer video to your website and of course, we can support you with your social media game too. We are corporate videographers based in Brisbane, but we travel the world if needed.