Why Use eLearning for Your Business
eLearning has been around for a while now. It has become the preferred medium of instruction for many organisations. This is because it provides them with many benefits which are easily measurable in terms of cost, time, and quality. It is also a great tool that can help any business grow. With it, you can save money by training your employees without the need to hire an expensive trainer. You can also increase customer satisfaction by providing them with personalised training content that suits their needs and improves their skillset.
Traditionally, organisations have relied on paper-based and live training to equip and train their employees. Add to that the recent boom of ‘work from home’ environments due to Covid restrictions. When so much of our workforce or clientele aren’t even in our offices, how do we combat training for everyone?
As the need for a competitive workforce grows and technology becomes an essential part of our lives, organisations are turning towards the more convenient and efficient option of eLearning. Many companies use it as a way to make their training more accessible and engaging for their employees. It can reach so many no matter their location.
The potential benefits of eLearning include increased employee productivity, a greater reach geographically, reduced costs in time and money invested in training as well as better retention rates as online learners can revisit the content whenever they want. eLearning can also be used as supplementary material for your employees after they have learned the basics on how to do something through other means, such as face-to-face instruction or manuals.
When to use eLearning?
The answer to the question of when to use eLearning depends on the objective you are trying to achieve with your learning program.
Some examples of objectives include: enhancing current training efforts with digital content, using mobile technology for remote or on-the-job learning, providing supplemental training as part of a company’s talent development strategy.
What are some reasons why you may want to use eLearning?
- Improve knowledge retention
- Help train new employees or customers quickly
- Provide information in an easy to understand manner
- Increase company revenue by providing interactive marketing opportunities
- Improve sales by providing customer training before they make a purchase
- To teach a specific set of skills to students
- Provide information to learners about specific topics
- Help learners develop new habits or behaviours
- To train learners in the use of a particular tool or equipment.
How to use eLearning
The first step to using eLearning for your business is to create a list of all the objectives that you want it to achieve.
Next, you should identify which channels are best suited for achieving those objectives. Your eLearning specialist will be able to help you decide on which platform will work best for your company so that you can deploy your course easily and successfully. Once your program is up and running, the final step is to assess whether the course hits its mark or if it needs revision.
What do you need to Create an Effective eLearning Course?
We can’t talk about what it takes to create an effective eLearning course without mentioning the importance of a few key elements. The first is a clear and compelling story. This story must be concise enough to keep learners engaged but complex enough to foster intrigue.
The second element is strong visuals, which can take the form of videos, illustrations or graphics. A good course will have video inclusions as well as photos, graphs, infographics and icons.
Finally, learners need access to content in a variety of formats – including text, audio and video – that meet their needs and preferences.
How can an instructional designer help you?
Everyone has a lot on their plate and it’s hard to find time to complete tasks like creating and distributing content. This is where instructional designers come in. An instructional designer is someone who designs instructional materials for learning. They are responsible for creating eLearning courses that are made of video, text, graphics, animations, simulations and more. An instructional designer can help with the design of your training materials by making sure that it is both engaging and interactive, but also helps to ensure that it is clear and concise. They are often able to offer new perspectives on your material which could make all the difference in how learners engage with it.
Let All Is Light help you
If you have some content you’ve been wanting to make a course with, a business that needs distance learning or a product that could use global training, let us help you. You can read more about our eLearning & instructional design services. Final step is to contact us for a chat to discuss your needs and let’s see if we’re a good partnership.