In 2015 DWPhoto was growing and was becoming so much more than just Dean Whitling the photographer. With more people and greater scope, the name needed to change to embrace that growth. We needed something to be more inclusive of the team whilst representing the business more accurately. Where we’d grown to and where we were headed. All Is Light was born. So why the name you ask?
LIGHT IS EVERYTHING!
It’s all about the light. We need it to survive and we need it for warmth. We are even made of the stuff. Of course, with no light, there can be no photographs, videos nor colour for magical designs either. So one level the name relates to the light needed for visual representations, on a deeper level: everything is energy, e=mc2 and All Is Light.
Name change
